Innovation PAYG Off-grid Grid development Africa

Webinar - Expanding the off-grid market: Opportunities for Growth

This webinar was held in September 2018, but the recordings are still available!


Dan Shepherd (IFC) was joined by Ed Day (Vivid  Economics) and Caroline Frontigny (upOwa) to take a deep dive into the use of data in market expansion, with a presentation on the PAYG Market Attractiveness Index prepared by the IFC. The Index is based on various high-quality datasets covering critical aspects of the commercial opportunity and enabling environment conditions for the 14 countries, serving as an analytical tool to support PAYG companies in evaluating and prioritizing market entry opportunities. Practical experiences are also discussed from PAYG enterprise upOwa on the use of data to understand market drivers in Cameroon. 

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