from Chile to China
to keep you informed
Dan Shepherd (IFC) was joined by Ed Day (Vivid Economics) and Caroline Frontigny (upOwa) to take a deep dive into the use of data in market expansion, with a presentation on the PAYG Market Attractiveness Index prepared by the IFC. The Index is based on various high-quality datasets covering critical aspects of the commercial opportunity and enabling environment conditions for the 14 countries, serving as an analytical tool to support PAYG companies in evaluating and prioritizing market entry opportunities. Practical experiences are also discussed from PAYG enterprise upOwa on the use of data to understand market drivers in Cameroon.