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The Hazards for Chip Makers in Solar: Applied Material’s Solar Lesson

Late last year, National Semiconductor CEO and Chairman Brian Halla said at the EcoChip forum in Silicon Valley that the big chipmakers had relied too heavily on consumer electronics — a market that was then in rapid decline. “Too many of us were chasing the easy money,” he said, citing cell phones, video games and gadgets. The time had come, the EcoChip panelists from National, Actel and Cypress Semiconductors said, to chase money in semiconductors for energy storage, efficiency and clean power generation.

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Print April 8, 2009, 15:08 (CEST)
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